My life began in a refugee camp in a small town called Misiones in Argentina.  My parents fled a war in their native Laos to find a better future for themselves.  We lived among many other refugees in a camp without electricity or running water.  Life was tough and often just having a meal on the table was a luxury.  When I was 14 I dropped out of school, by the age of 15 I was living in a boarding house in Buenos Aires. I got my first job working for a clothing wholesaler making very little money, but for the first time in my life I could afford basic necessities and that meant the world to me!  A few years later, at age 17 I boarded a plane for the first time in my life, and landed at JFK airport in New York not knowing a single word of English. The rest is history...



Born and raised in a refugee camp in Argentina, Monica moved to New York in 2006 with just $200 in her pocket. 

Ten years later, Monica builds a multimillion dollar business, since then she launched her second venture MODABOX



 Monica enjoys speaking on topics such as entrepreneurship, E-commerce, shopping habits and personalization, fashion, retail as well as women's empowerment. Monica has recently been invited to share her story at The White House Summit hosted by President Obama, First Lady Michelle Obama, and Oprah Winfrey. 


Fashion and style should be about expression, empowerment, and feeling good in what you wear.  The pieces of clothing that we are attracted to, and the way we put them together is our style. It is a reflection of our individuality, the person we are underneath are the layers of fabric.

We were thrilled to have Monica as our Keynote speaker for Online Retailer 2016. Her fascinating story generated a lot of media interest prior and during to the show. Monica opened our event on the second day and kept the audience captivated throughout her speech sharing details of her life and business journey. She was rated as one of our top speakers at the event and was an absolute delight to work with.
— Alice Kuepper Event Director, Digital Technology at Reed Exhibitions